See every ad your rivals run — every bid, every day.
Track competitor ad creatives, paid keyword overlap, and landing-page changes. All automated, all in your Monday brief.
How it works
The full picture of your competitors' paid search strategy
Ad creative library
Every competitor ad — headlines, copy, and landing pages
A complete archive of every Google search ad your competitors run. See headlines, descriptions, sitelinks, and landing page copy — with diffs when anything changes. Spot new campaigns the day they launch.
See ad libraryKeyword analysis
Find the tracked keywords where competitors advertise and you don't
See which of your tracked keywords competitors advertise on, overlaid against your own paid and organic footprint. Gaps are highlighted by volume so you know which keywords to target — and which to avoid bidding wars on.
See keyword analysisCompetitive signals
New ads, new campaigns, new landing pages — detected instantly
When a competitor launches a new ad targeting your core keyword, you see it within 24 hours. The brief shows you the ad copy, the keyword, and a suggested counter-move — so you respond before their campaign gains momentum.
See ad signalsAd creative library
Every competitor ad — headlines, copy, and landing pages
A complete archive of every Google search ad your competitors run. See headlines, descriptions, sitelinks, and landing page copy — with diffs when anything changes. Spot new campaigns the day they launch.
See ad libraryKeyword analysis
Find the tracked keywords where competitors advertise and you don't
See which of your tracked keywords competitors advertise on, overlaid against your own paid and organic footprint. Gaps are highlighted by volume so you know which keywords to target — and which to avoid bidding wars on.
See keyword analysisCompetitive signals
New ads, new campaigns, new landing pages — detected instantly
When a competitor launches a new ad targeting your core keyword, you see it within 24 hours. The brief shows you the ad copy, the keyword, and a suggested counter-move — so you respond before their campaign gains momentum.
See ad signalsThe ad creative archive your competitors don't know you have
Every ad headline, description, and landing page your competitors run. Tracked with change diffs.
Full creative archive for every tracked competitor — with diffs when copy changes
When a competitor updates an ad headline, you see the before and after the next morning. When they launch a new campaign, the creative lands in your brief with the target keyword. No more finding out about competitor ad strategies from your sales team.
Start free trialEvery ad intelligence tool in one platform
Ad Creative Archive
Complete history of every search ad your competitors run — headlines, descriptions, sitelinks, and landing pages, updated daily.
Paid Keyword Overlap
Which of your tracked keywords competitors advertise on, overlaid against your paid and organic footprint. Gaps and conflicts highlighted automatically.
Ad Presence Tracking
Which competitors show ads on which tracked keywords, how often, and in what position, week over week. Know where rivals concentrate their paid effort.
Landing Page Monitoring
Daily snapshots of competitor landing pages. See copy changes, new offers, and CTA tests — and what they're testing against your market.
Counter-Ad Brief Generator
One click turns any competitor ad signal into a counter-creative brief — headline variants, copy angles, and landing page recommendations.
Share of Voice Tracker
Your share of paid search impressions vs competitors for every tracked keyword. The headline metric for your paid search competitive position.
Find the paid keyword gaps — before competitors do
High-value tracked keywords where competitors advertise and you don't. Sorted by volume and opportunity, served weekly.
See exactly where rivals spend paid budget that you don't
WinSonar maps your paid keyword footprint against every competitor on your tracked keywords and highlights gaps by search volume. Each gap comes with a recommendation: bid immediately, test with a lower budget, or skip based on your organic position.
Start free trialHow Ad Intelligence tracking works
Detect
Every day WinSonar crawls the Google Ads Transparency Center and paid search results for every competitor and keyword you track.
Diagnose
New ads are classified by keyword and creative type. Changes to existing ads are diffed against previous versions.
Decide
Your Monday brief surfaces the 3 ad intelligence signals most likely to affect your competitive position this week — with a clear recommended action for each.
Respond
One click generates a counter-ad brief — headline variants, copy angles, and keyword targeting recommendations, ready to hand off to your paid search team.
Questions about Ad Intelligence
Ad intelligence is one signal. WinSonar tracks them all.
Every module collapses into a single Monday brief, so you act on all your competitive intelligence in one go.
AI Search Visibility
See which AI answers cite your brand — and close the citation gaps that cost you pipeline.
SEO Rank Tracking
Daily rank history for 700+ keywords, competitor overlap, and content gap detection for every tracked term.
Competitor Intelligence
Homepage diffs, pricing changes, new product pages — every competitor signal captured the moment it happens.
Content Intelligence
Content gap detection is live today. AI-drafted counter-page briefs arriving Q3 2026.
See your competitors' ads today
Your first Ad Intelligence report is ready in 5 minutes — free, no credit card required.